Art on the streetsby Nick Schonberger
I have recently thinking about how cultural institutions attempt to make their collections relevant to the general public. Being in the field I am fascinated with how people consume a museum experience. Generally, the term ‘innovative’ is batted around museum staff meetings without a clear definition; and more generally, the â€˜innovativeâ€™ ideas either diffuse the actual power of the objects in question or are remarkably behind the times. Yet, in one recent instance, a somewhat original notion actually sprouted from the hallowed halls.
Making a nationâ€™s public collection explicitly public, apart from navigating new territory, is an exciting notion. Some may argue that the encounter lacks authenticity; People are, after all, viewing reproductions. But, that an aesthetic experience combined with expert commentary is retained as the paintings find new life, the way people consume these objects on the road is not vastly different from on the walls of the museum. It simply creates a more intriguing dialogue between viewer and painting.
Pictures of the campaign in action can be seen at the link below: